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|By Xinhua writer Zhang Zhongkai
BEIJING Scarpe Vans Sk8-Hi Pelle Bianche Verdi , Feb. 7 (Xinhua) -- High quality, modern production and food safety are China's top agricultural development priorities this year and achieving them could be as simple as creating a brand, according to some agribusiness giants.
"Agribusiness players should be pioneers in advancing agricultural modernization. You can't just rely on the old tricks of expanding production. Only with a brand can modern agriculture go further," Yu Xubo, president with China's largest food company Scarpe Vans Old Skool Chiaro Grigie Bianche , COFCO Corporation, told Xinhua in an interview.
However, a brand is not as easy to nurture as crops. Forced to weather headwinds such as food safety concerns, resource shortages and difficulties with promotion, agriculture brands are facing their biggest challenges to date.
GO WHOLE INDUSTRIAL CHAIN
Chinese food brands have struggled with safety concern since a tainted milk scandal damaged consumer confidence in domestic food products in 2008. The scandal highlighted problems at all links in the production chain Dime x Scarpe Vans Old Skool Pro Bianche Chiaro Grigie , from raw material to processing.
To enhance quality and safety supervision, COFCO set up a mechanism to keep an eye on the whole process of food production, from the field to the dining table.
"All agribusiness players, big or small, should be held to top accountability for food safety and introduce a whole industrial chain to keep close scrutiny throughout the process Scarpe Vans Old Skool Canvas Bordeaux Bianche ," Yu said.
Another bonus of the whole industrial chain is rising enthusiasm and income for farmers.
"You can't just rely on price rises to increase farmers' income, what we are doing is to include farmers into part of the whole industrial chain by offering them packaged services from seeding, training and financing," said Yu.
"You have to let them feel like a strategic partner with the company, not just farmers."
China released its 2015 rural policy Scarpe Vans Old Skool Canvas Bianche , or the "number one document" last weekend, highlighting modernizing agriculture and food safety as key priorities this year.
It highlighted the challenges facing China's agricultural sector, including surging production cost, shortage of agricultural resources, excessive exploitation and worsening pollution. It also encouraged agricultural enterprises to go international to tap global supply and demand.
COFCO acquired Dutch trader Nidera and Hong Kong-based Noble Agri last year Scarpe Vans Old Skool Canvas Nere Bianche , giving the country direct access to South American grain and oilseed supplies.
Private players also step up overseas ventures. The New Hope Group, China's largest private agricultural business, has opened more than 40 plants across 20 countries, with an expected annual growth of about ten new overseas branches each year.
"Supportive initiatives such as the one belt and one road will provide more opportunities for agribusiness overseas expansion," said Liu Yonghao Scarpe Vans Perf Pelle Old Skool Zip Bianche , board chairman of the New Hope Group.
As mobile internet sparks business model reforms in nearly all sectors, entrepreneurs believe agriculture should also ride the powerful wave by integrating online and offline resources.
COFCO set up e-commerce platform WOMAI.COM to link production regions directly with customers, saving logistics costs and promoting local brands.
The New Hope Group helped establish a pasture in southwestern China's Yunnan Province online by selling milk directly to customers through internet orders and express delivery.
Yunnan Province now is home to many Internet-savvy agricultural start-ups and has nurtured a unique economy based around large plantations, with agribusiness brands featuring high-quality produce and online-to-offline interactive services.
Liu is reported to have invested millions of dollars to build a more internet-connected agribusiness over the next three to five years, including a mobile internet platform to finance cash-starved farmers and offer farming training and consultation.
"With the powerful engine of the Internet Scarpe Vans Pelle Old Skool Reissue DX Bianche , pigs can 'fly', cows can 'fly' and farmers can also be high-fliers," said Liu.
JERUSALEM: Japanese Prime Minister Shinzo Abe flew into Tel Aviv on Sunday at the start of a visit hailed by Israel as an opportunity to boost economic ties.
The three-day visit to Israel and the Palestinian territories is part of the final leg of a six-day tour of the Middle East, aimed also at promoting regional stability and peace.
The visit "gives us an historic opportunity to bring together the great capabilities of the people of Japan and the people of Israel," Israeli Prime Minister Benjamin Netanyahu told Abe in Jerusalem. "I think there are many economic areas Scarpe Vans Old Skool The Statue of Liberty Bianche , technological areas and other areas in which we can cooperate," Netanyahu added.
Travelling with Abe is a 100-strong delegation of government officials and top business executives from Japanese firms which are world leaders in their field.
It is the first visit by a Japanese prime minister to Israel in nine years, and Netanyahu told his cabinet it was an opportunity to continue its economic efforts in Far Eastern markets, including China and India.
The reach to the east comes due to Israel's desire "to decrease our dependence on certain markets in western Europe," Netanyahu said. "Western Europe is undergoing a wave of Islamisation Scarpe Vans Old Skool Pelle Zip Bianche , anti-Semitism and anti-Zionism. These waves are washing over it and we would like to ensure that the State of Israel will have varied markets around the world."
Abe, who was re-elected last month, began his trip in Cairo where he pledged US$2.5 billion in humanitarian and development aid for countries affected by the Islamic State jihadist group in Iraq and Syria.
In Israel, he will hold talks with Netanyahu and President Reuven Rivlin on Monday before heading to the West Bank to meet Palestinian president Mahmud Abbas on Tuesday.
Abe is expected to call on both Israel
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